Media and Communication

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Media and communication

The Industry of Media

The media industry is usually stereotyped as more work and less pay. Though this prejudiced notion about the field does not seem to dismay younger generations, it has still left some myths around the industry live and kicking.

What are media and communications?

Media and communications degrees cover the history and effects on society of various forms of media and how they can be used to convey different messages. Such courses may draw on elements from the social sciences and humanities. Still, the core focus remains mass communication and communication studies. Contrary to the notion among many people who still associate media professionals withholding the mic and reporting random incidents, this field offers a much more comprehensive range of options! Copywriting, Advertising, Public Relations, Editing, Screenplay writing are just the first few off-shoots of a mammoth tree called media.

What do you learn from a media and communications degree?

This degree will cover various topics depending on which university you desire to attend. In the first year modules, students will learn a range of theories and research exploring the role of the media in society.
Second- and third-year modules will delve deeper. For example, they may explore the media’s impact on feminism, war, race, crime, body image, politics, and sport.
Many media and communications degrees will also cover the techniques utilised to make films, documentaries, mobile media, radio technology, and video games.

Eligibilities for admission in media and communication study

Most media and communication degrees allows applicants from various academic branches. Therefore, you will need to show a solid academic profile of your previous study level. Also, it would help if you were passionate about media and communication studies.
You may participate in an interview (in person or virtual) and submit an application motivation stating your intention, relevant skills and experience, and future goals.
You’ll also need to be fluent in the languages, which may mean submitting the results of a relevant language test.

Course study structure and assessment methods

Courses in media and communication studies are typically taught through various forms of lectures, seminars, screenings, different workshops, seminars and assessments, and one-to-one supervision, all of which aim at providing students with a broad understanding of today’s media world. Most of the modules will be introductory and theoretical during the first year. As per the stages of your studies, you will have the option to choose a field of specialisation.
Tasks and assessments are likely to come in various forms, including exams and essays, class presentations and written assignments, and more practical project work, such as a film or online content production.

Media and communication specialisations

You may be better suited to a course that offers a general overview to begin, followed by opportunities to specialise later on. Common media topics available, either as degree courses in their own right or as individual course modules, include:

Communications and new media

If you are interested in digital media and its rapid evolutions, specialising in communications and new media is likely to be the right choice. The focus here is on recently developed and developing technologies, such as 'interactive' media on digital platforms. In addition, students can take some course modules taught from within the computer studies department.

Social media

A specialisation in social media is for those passionate about this significant recent addition to the global communications sector. You'll learn about the evolution, standards, and applications of social media and networking sites such as Facebook, Twitter, Instagram, Pinterest, and Tumblr


One of the most popular specialisations for those interested in media careers, Journalism can be studied as a degree course in its own right or as a specialisation within a media and communication studies course. This field will introduce you to various journalistic platforms and processes, including professional skills such as working in a newsroom, finding sources, and presenting a story to the public.

Publishing and editing

A specialisation in publishing and editing is designed for those interested in pursuing media careers within the publishing industry. You’ll cover magazine publishing, newspaper publishing, book publishing, and new media. Other valuable modules may include business development, publication marketing and distribution, graphic design, copyediting, and legal issues.

Radio and TV broadcasting

Suppose your passion lies within the field of radio and TV broadcasting. In that case, you'll be looking for a media studies course that allows you to gain the professional knowledge and skills needed to get a foot onto the ladder in these highly competitive sectors. You'll learn about each stage that goes into creating a TV or radio program – choosing the right story or concept, filming or recording

Film and media studies

A film and media studies specialisation is likely to be the top choice for anyone interested in working in the film industry – perhaps as a producer, scriptwriter/editor or critic. Courses in this field are again likely to combine theoretical and practical aspects, giving students a range of analytical and professional skills.

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